Marketing Specialist

About the role

EthicalHat sells technical services to security leaders, CTOs and engineering teams in the US, India and beyond. You will shape how we tell that story and turn it into pipeline, working with our sales team, subject-matter experts and content and digital media colleagues.

What you'll do

• Develop positioning and messaging for our managed security, testing, advisory, software and AI services
• Plan and run integrated campaigns across email, LinkedIn, paid search and paid social, events and webinars
• Build account-based marketing programmes for priority industries and target accounts
• Work with sales on lead scoring, nurture journeys and handover, and report on pipeline contribution
• Brief and review content with writers and subject-matter experts: case studies, guides, research and landing pages
• Manage the marketing budget, tools and agency partners
• Track and report on performance, from reach to pipeline and revenue, and continuously improve

What we're looking for

• 6+ years in B2B marketing, ideally in cybersecurity, IT services or SaaS
• Track record of campaigns that generated measurable pipeline
• Hands-on experience with marketing automation and CRM (for example HubSpot, Salesforce or Marketo)
• Strong analytical skills and comfort with attribution and funnel reporting
• Ability to understand technical services well enough to market them credibly
• Excellent written and spoken English

Nice to have

• Experience marketing to US and European enterprise buyers
• Account-based marketing platforms and intent data
• Event and webinar production experience

How to apply

Email your CV to info@ethicalhat.com with “Marketing Specialist” in the subject line. A short note on the work you’re proudest of helps us a lot. We’ll get back to you after reviewing your application.